The world is changing rapidly, and those who adapt, grow. WNL Horti Insulation, a specialist in innovative sandwich panels for the horticultural and industrial sectors, is effectively responding to these changes. With a broad portfolio, a growing number of international projects, and a strong focus on customized solutions, WNL has firmly established itself within the industry. As part of the BOAL Group, WNL seamlessly aligns with the Group’s shared international growth strategy.
To further reinforce this course, WNL has appointed Robbie Maat as its Manager Sales. Robbie is responsible for commercial activities both nationally and internationally, focusing daily on maintaining customer relationships, guiding quotation processes, and expanding the company’s international ambitions.
Strategy, growth and challenges
“What I enjoy most about my work at WNL,” says Robbie, “is the combination of strategic thinking and operational involvement. It’s about defining a clear commercial strategy and ensuring its practical execution: from the very first customer contact to the successful completion of a project. That versatility makes the work challenging and gives me the opportunity to directly contribute to WNL’s growth.”
Strategically, Robbie and the commercial team are committed to further internationalization and long-term customer relationships. “Our goal is to be even closer to our customers and to respond to the specific needs of each region. In addition, we are expanding our range of customized solutions and will soon introduce new innovations that will support our customers even more effectively.”
Challenges such as trade barriers, import duties, and stricter regulations are seen as opportunities to make WNL smarter and more efficient. “By working closely with our customers, communicating openly, and keeping a close eye on international developments, we can respond quickly to changes and offer solutions. Flexibility and expertise are key to helping our customers succeed with their projects.”
WNL on course in an international market
With Robbie Maat leading its commercial activities, WNL is ready to further strengthen its international position, serve customers even better, and continue to innovate in the world of sandwich panels. As part of the BOAL Group, WNL also contributes to the shared ambition of playing a leading role worldwide in the horticultural and industrial sectors.
For questions regarding this press release, please contact our marketing department at marketingwnl@westnederland.eu.